Ux/Ui
Research and design for digital product development
Eco Chic

Sustainable and Ethical Fashion Practices
The fashion industry stands at a crossroads, facing escalating environmental challenges driven primarily by unsustainable practices, overconsumption, and the proliferation of fast fashion. As global citizens become increasingly conscious of their ecological footprint, there is a pressing need for a comprehensive educational platform that empowers individuals to make informed decisions about their fashion choices. The key lies not only in promoting sustainable fashion but also in instilling a profound understanding of the intricate interplay between consumer choices and the health of our planet. The aim is to develop an innovative, user-centric mobile app that not only assesses the sustainability of users' fashion choices but also provides comprehensive education on various aspects of the fashion industry, fostering responsible consumer behavior. By providing a platform that is not only informative but also motivational, we aspire to empower users to become agents of change in the fashion landscape, contributing to a more sustainable and ethical industry. By shedding light on the interconnectedness between individual choices and the broader environmental landscape, the application seeks to inspire a collective shift towards a more conscientious and sustainable fashion future.
Design PROCESS
Site Map

Design System

Digitally Rendered Wireframes

Prototype Build

Final Prototype

Style Guide

